For a post-TGE project, the primary objective is incentive alignment. While monthly retainers and integration fees can be negotiated, the core economic focus should be on performance-based profit share. Stablecoin allocation should be determined conservatively based on your balance sheet strength and operational burn rate. You should not overextend liquidity capital in a way that jeopardizes runway. As a rule of thumb, ensure you can sustain at least 18 months of operations after allocating stablecoins to the market maker. Token inventory allocated to market makers should not exceed 10% of circulating supply at the time of engagement.

We strongly recommend a NAV-based profit share for post-TGE structures. Unlike pre-TGE engagements, token inventory should be marked to fair market value using a seven-day TWAP following engagement inception. This ensures the starting NAV reflects observable market pricing rather than an aspirational premium. Under this framework, any price appreciation, spread capture, or intelligent inventory management that increases total NAV creates measurable performance upside for the market maker.

Blending NAV-based profit share with a reasonable monthly retainer — and, if applicable, a modest integration fee — creates durable alignment. The market maker is compensated for ongoing service, but meaningful upside is tied directly to growing the value of your working capital. When structured properly, this encourages disciplined liquidity management, reduces the risk of capital depletion, and positions the market maker to operate as a long-term partner rather than a transactional liquidity provider.