Daily, at minimum during the first two weeks.
TGE concentrates more attention on your project than any other moment in its lifecycle. Retail participants, institutional observers, exchange contacts, and community members are all watching simultaneously. This window does not last. Attention decays rapidly after the first week, and projects that go quiet during peak visibility waste the single highest-leverage communication window they will ever have.
During the first 14 days post-TGE, daily updates should cover trading milestones, ecosystem developments, partnership announcements, and product progress. These do not need to be lengthy; concise, consistent signals of activity and momentum are more effective than infrequent long-form posts.
After the initial two-week window, communication can shift to a structured weekly cadence for the first 90 days, then transition to bi-weekly or milestone-driven updates as the project matures. The key principle is front-loading communication density when attention is highest and tapering deliberately, not disappearing.
| Phase | Cadence | Focus |
|---|---|---|
| Days 1-14 | Daily | Trading milestones, ecosystem updates, partnership signals, product progress. |
| Days 15-90 | Weekly | Development updates, governance activity, liquidity health, roadmap execution. |
| Months 3-6+ | Bi-weekly or milestone-driven | Strategic updates, treasury transparency, ecosystem growth metrics. |
Silence during peak attention is more damaging than imperfect communication. The market interprets quiet as disengagement, especially in the days immediately following launch.