While native demand drivers or "utilities" and synthetic demand drivers or "mechanisms" are critical for the long-term sustainability of a project, attracting speculative demand is essential for a successful TGE. Partnerships & Institutional Alignment can further improve your chances of success and are highly encouraged within the first few months following a TGE. The table below details how you should prioritize various demand drivers throughout your project's lifecycle:
| Origination | Day 1, Post-TGE | Month 1, Post-TGE | Long-Term | Notes |
|---|---|---|---|---|
| Native Demand-Drivers ("Utilities") | Low | Low | High | Narrative is more important than implementation at TGE. These demand drivers should exist long-term to provide credibility to underlying fundamentals. |
| Synthetic Demand-Drivers ("Mechanisms") | Low | Low | High | |
| Partnerships & Institutional Alignment | Medium | High | Medium | Critical to ensure sustained demand after the initial wave of retail excitement diminishes. |
| Speculation | Highest | High | Medium | Essential to drive price action once trading commences. |