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Lesson 3 of 45

What are some of the key considerations to keep in mind when designing your Tokenomics?

When designing your project's Tokenomics, three key considerations should inform your strategic direction:

  1. Define the Core Business Before the Token: Clarify your project's problem, solution, mission, vision, value creation, and business model to ensure the token supports a sustainable product. A strong business model aligns the token with a real-world problem and a clear path to value creation.
  2. Align Users, Incentives, and Behavior: Understand who your users are, what motivates them, and how they create value for the network. Effective design aligns user incentives with desired behaviors, creating feedback loops that drive adoption, sustainability, and eventual product-market fit.
  3. Perception Follows Price Performance: Sustained price appreciation fosters belief in strong fundamentals and fuels community engagement, while weak price performance erodes confidence and dampens support regardless of underlying business growth.

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