Focus on function, not price.

Value accrual should be explained through mechanics — how token usage, participation, or ecosystem growth structurally interacts with supply. Avoid forward-looking price statements, return expectations, or language that frames the token as an investment opportunity.

Describe what the token enables: fee participation, staking access, governance influence, or ecosystem incentives — and how those mechanisms operate. Keep messaging grounded in observable utility and documented token design.

Discipline in language matters as much as structure. Regulators evaluate communications alongside token mechanics. Clear, factual explanations of functionality reduce risk; promotional framing centered on upside increases it.