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Lesson 17 of 37

How should blockchain projects rank centralized exchanges by overall value?

Exchanges should be ranked on realized market outcomes — not brand perception.

A practical framework evaluates three core dimensions:

  1. Post-listing price performance.
  2. Sustained trading KPIs — including volume quality, order book depth, and spread stability.
  3. Accessibility, including geographic reach and capital composition.

When weighted together, these factors produce a value-based ranking grounded in execution quality rather than logo strength. Any rankings should be treated as directional and reflective of prevailing market conditions at a given point in time.

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