Speed, simplicity, and transparency. The claim flow should take under two minutes, require no more than a wallet connection and a single transaction, and clearly display the amount, any vesting terms, and the token contract address. Every additional step — bridging to a different chain, staking before claiming, navigating multiple pages — reduces claim rates and frustrates legitimate participants.

Gas costs matter. If the claim transaction costs $20 and the allocation is worth $50, a significant portion of recipients will not bother. Choose a chain where gas is negligible relative to the median allocation size, or subsidize gas fees. Forgd's Airdrop Framework emphasizes that poor claim UX is one of the most common and most avoidable reasons projects see lower-than-expected engagement.