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Lesson 2 of 8

How much runway should I secure before launching a token?

12 months of operational runway, ideally more.

TGE introduces market scrutiny, liquidity obligations, exchange commitments, and ongoing development costs. Relying on token price appreciation to fund operations post-launch is structurally risky.

A disciplined treasury should comfortably support product execution, liquidity provisioning, and compliance obligations independent of short-term market volatility.

Launch from a position of financial stability — not dependence.

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