Through a shared launch timeline with explicit dependencies, deadlines, and escalation paths.

The coordination challenge at TGE is not complexity, it is concurrency. Legal, BD, market makers, and marketing are all executing simultaneously with interdependencies that can cascade if one function stalls.

The practical solution is a single shared launch calendar that maps every critical action, its owner, its deadline, and what it depends on. For example:

• Marketing cannot publish the TGE announcement until designated CEXs have either provided approval of doing so, or they have made an announcement from their social accounts.
• Market makers cannot begin quoting until exchange integration is confirmed and tokens are deposited.
• BD cannot reference exchange listings publicly until the exchange has made its own announcement.
• Legal must be available for real-time review if any last-minute changes to public communications arise.

Establish a coordination rhythm in the two weeks before TGE: Daily standups across all functions, with a shared tracker that surfaces blockers and dependencies. During launch week, shift to a live war room where all function leads are continuously available.

The most common coordination failure is not a single catastrophic error, it is a sequence of small miscommunications. Marketing publishes before legal approves. A market maker begins quoting on the wrong pair. BD references a listing that hasn't been confirmed. A shared timeline with named owners and explicit dependencies prevents the majority of these cascading failures.

Forgd supports end-to-end launch coordination across market maker structuring, exchange sequencing, and go-to-market alignment. Book a Consultation to build your launch timeline.