This guide will teach you how to avoid common pitfalls such as “low float; high FDV”, predatory relationships with market makers, and supply side imbalances that can lead to “down only” price action once listed.

Each section includes in-depth educational content and commentary about the inner workings of these less understood mechanics in the industry.

Completing this guide will help you:

1. Value your token properly at its token generation event (“TGE”)
2. Select the right market maker based on your project profile, budget, and risk appetite.
3. Assess CEXs and DEXs with quantifiable metrics to find the best platform to list your token.
4. Optimize your token’s Distribution Schedule, Emissions Schedule, and Demand Drivers to optimize post-TGE performance.